Growing up in a family business, Adam has a distinct perspective on the challenges and successes of being a business owner. He’s seen first-hand the commitment and dedication required to develop and nurture an idea into a successful business venture. As a result, his clients experience the same level of commitment and passion necessary to accomplish their goals and objectives.
As a financial advisor and CERTIFIED FINANCIAL PLANNERTM (CFP®) practitioner, Adam Brooks has been guiding individuals, businesses, and non-profit organizations toward their financial goals since 1993. Adam, along with Lee Eisinberg, co-founded ABLE Financial Group in 2006 after forming their partnership several years earlier at RBC Wealth Management.
In addition to his work as a financial advisor, Adam has served as an adjunct faculty member of financial education courses. He has taught a variety of courses at local community colleges, including “Successful Money Management Seminars” and “Rich Dad’s Cash Flow”. Additionally, Adam previously hosted a radio show on KFNN 1510 AM for over two years called “The Truth about Money.”
Adam is a 1993 graduate of the University of Arizona, where he earned dual degrees in finance and accounting. In 2003, he earned the CERTIFIED FINANCIAL PLANNERTM (CFP®) certification which requires a specific educational background, vast experience, passing a demanding examination, and maintaining high ethical standards.
When he is not serving the interests of his clients, he actively serves his community in a variety of leadership positions. In 2017, he helped establish the Professional Leadership Development Program with the Jewish Family and Children’s Services. He has been appointed as the incoming Board Chair for the Valley of the Sun Jewish Community Center beginning in January 2020. Adam is also a Past Chair of the Arizona Community Foundation’s Tax & Legal Seminar Committee, actively participating on the Committee since 2001. In 2011, Adam and Lee began funding the ABLE Financial Group Philanthropic Fund at the Jewish Community Foundation, allowing them to support organizations and causes they care about today and into the future.
Adam lives in Scottsdale with his wife, Cindy, and their three sons, Jordan, Dylan and Cameron. He’s active in his children’s lives. In April 2013, he and his son, Jordan, completed the 1.5 mile swim from Alcatraz to raise money for Aquatic Safety and Training. He is an avid cyclist and enjoys taking the family, and dog, on local hikes.
With more than 30 years of experience in the business and investment industry, Lee Eisinberg offers a distinctive blend of professional investment counsel and personal service. After many years of serving his clients Lee and his partner Adam Brooks decided in 2006 to start their own practice forming ABLE Financial Group.
Lee, lives in Phoenix with his wife, Ellen, and their Golden Retriever, Max. Lee brings his own personal experiences in helping his clients deal with the challenge’s parents face in financing the high cost of a college education. Having successfully navigated the planning, choices and costs associated with college educations for his daughters Lee is able to offer practical advice. Recently Lee added “weddings” to his life experiences, when both his daughters got married. He now has a lot of practical knowledge about the dynamics of planning and paying for weddings and how to navigate those challenges. Lee continues to gain skills and become more proficient in “raising adult children” and the challenges that come with this stage of parenthood. Lee also has extensive experience in what some describe as the “sandwich generation” having dealt with the rewards, demands, and challenges of raising children and also dealing with aging parents at the same time.
Lee holds a Bachelor of Science degree in business and management from Syracuse University. In the past, Lee has shared his business knowledge with others as adjunct teacher of a “Rich Dad’s Cash Flow” course in the Maricopa Community College system. Additionally, he occasionally writes financial and investment articles that are published in local publications. Lee also enjoys serving his community and participates in the leadership of several nonprofit organizations. Lee currently serves on the board as the Chairman of The Jewish Community Foundation of Greater. Lee recently joined the board of The Joy Bus Diner, a nonprofit restaurant that also serves weekly meals to cancer patients.
In addition to being a strong believer in giving back to his community in terms of his time, Lee also believes in giving back charitably and trying to create a legacy for future generations. He incorporates charitable giving into his client conversations in an effort to educate people about the benefits and methods of giving.
In his spare time Lee enjoys exercise, hiking, yoga and skiing and for the last 17 years he can be found very early on weekday mornings at The Jewish Community Center’s gym with a group of other early morning workout devotees.